Showing posts with label Hulu. Show all posts
Showing posts with label Hulu. Show all posts

Saturday, June 16, 2018

FYC...As Far As The Eye Can See

While summer is making its presence known all across America, there is another season dominating the conversation in Los Angeles.

It's FYC season in Hollywood.

FYC stands for "For Your Consideration".  It is the phrase used to catch the attention of Emmy voters as they decide on nominations for the ceremony later this year.

No matter where you drive in the Los Angeles area, you will see billboards and signs with the letters "FYC" or the full phrase, "For Your Consideration", plastered across a photo related to a certain TV show. It could be a photo of a certain actor or actress, the entire cast of a show or just a reminder to recognize a certain program, writer or director.

In the past, these billboards along with boxed mailers and "FYC Nights" (where the cast and certain crew members of a show do a Q&A and screen an episode or clips from the program in front of a crowd of fans and industry people) were enough to grab the attention of voters. However, the massive number of "Peak TV" shows means studios have to go to greater lengths to get on the radar of voters.

Here are some great examples of "forward thinking" campaigns from the last few years:
  • This year, Netflix used part of Raleigh Studios to do a "behind the scenes" look at some of their shows with costumes, sets and other interactive elements 
  • Last year, Hulu had women parading around town wearing red dresses and bonnets to promote "The Handmaid's Tale"
  • "Marvelous Mrs. Maisel" is using billboards this year that are supposedly written by the talent manger on the show to describe the various characters
  • Hulu did a fashion show at The Grove a few years ago showcasing the clothing selections on "The Mindy Project"
  • Silver Lake Dog Park was the site of a promotion for "Triumph's Election Special 2016"
  • While ABC hosted a block party and live table read for "Black-ish", they have completely suspended any efforts for Emmy nominations for "Roseanne"
It is helpful to have friends who are voting members of the Television Academy. They receive mailers containing selected episodes of TV shows being used to get votes for a show or certain actors and directors.

Plus, many of these DVD mailers are for online steaming services. If you don't have every streaming service, there are certain shows you can't watch. However, find a friend with screeners and you might be invited over to watch shows you wouldn't have a chance to see on a regular basis. (Cough...."The Tick"....Cough)

The nominations for the Emmys are announced on July 12th. That date will officially mark the end of "FYC Season". Even though the nominations are announced on that day, I'm sure the marketing departments of TV studios will already be making plans for next year.








Friday, January 26, 2018

Have You Taken Care Of Your "Pilot Season Essentials"?

Even though streaming services such as Netflix and Hulu provide new content throughout the year, pilot season is still a big deal in Hollywood. Actors flock to Los Angeles every January to try and book a role in a pilot on one of the major networks.

Even if you think you are completely prepared for pilot season, there is still a checklist of items to help you make the most of your pilot season experience:

Have Your "Essentials" In Place - Whether you already live in Los Angeles, or you are making the move here for pilot season, there are a number of "essentials" you need to have in place. They include:
  1. A place to live - Rent prices increase during pilot season because of the number of people looking for housing. Don't think you'll arrive in Los Angeles and easily find an affordable place to live. Have your housing set-up in advance of your arrival.
  2. Money - Los Angeles is not a cheap city when it comes to housing, gas and daily needs like food and clothing. Make sure you have some savings set aside in case of an emergency.
  3. Face Time with your Agent and Manager - If you have an agent and/or manager in place, stop in and see them before pilot season casting calls begin. You want to be top of mind when they are submitting talent to casting directors. There are thousands of actors trying to land parts in pilots. Make sure your team knows you are ready to work by taking the first step to discuss your pilot season goals.
  4. Online Presence - Social media is certainly an important part of your online presence but it is not the only way to showcase yourself, and your acting abilities, online. Is your current acting reel online? Is your IMDb page updated? Do you have your own website with clips, credits and a bio telling people more about you? If you answered "no" to any of these questions, what are you waiting for???
Have Reliable Transportation - Make sure your vehicle is in good shape because you'll be spending a lot of time on the 405, 101. 134 and other number filled roads. It is a good idea to have an extra set of audition clothes, headshots and resumes in your car. An emergency supply can save you a lot of stress if you don't have time to run home to prepare for a last minute audition.

Acting Lessons - Regular classes with an acting coach will keep your performing skills up to date. Even if you don't want to take a regular acting class, be prepared to do private coaching sessions before a big audition. A private session can help you get "off book" as quickly as possible. Knowing your lines, and not having to constantly look at the script, allows you to connect with the casting director and/or your scene partner during an audition. Would you rather showcase your acting ability or your reading skills?

Relax and Stop Worrying - Worrying too much about booking a role during pilot season can impact your acting performance thanks to the pressure you are feeling. Don't get in your own way and ruin your chances during an audition. The casting director will want to get a natural performance out of you and that won't happen if you are filled with worry.

Pilot season is here and you will want to make the most of your opportunities. Once you have the "pilot season essentials" covered, you can focus on acting and landing your dream role