Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts

Friday, October 6, 2017

The Chance To Perform Is Always There (If You Look For It)

I often receive emails asking me when Zach will be on TV again  or when he will be in a movie on the big screen or direct to DVD.

To answer those questions, he will be seen on television sooner (rather than later) in an episode of "Fresh Off The Boat" as well as an episode of the new HBO series "Sharp Objects" starring Amy Adams.  However, these are not the only projects he has been working on in 2017.

Acting is a tough business because the odds of you landing a part are not in your favor if you stop and think about it:
  • Agents and managers submit their clients to casting directors
  • By the time all of the submissions are turned in, the casting directors likely have hundreds of submissions to look at
  • Out of the hundreds of submissions, they will choose anywhere from 5 to 50 actors to read for the part
  • Out of that group of actors, some may get a callback while others will never hear anything from the casting folks about the part
  • The lucky actor is finally picked out of the hundreds of submissions that started the process
When you break down the various steps in the casting process, it's easy to see why the odds of landing a role are not in the favor of an actor.

That is one of the main reasons why many actors (like Zach) find other avenues to practice their craft beyond being on a film or television set.

Since July of this year, Zach has either been practicing or appearing in two plays in North Hollywood:
  1. "The Marriage Zone" (which recently completed its run with Zach in the role of "Ryan")
  2. "Somewhere in the Middle" (which recently extended its run with Zach in the role of "Adam")
Plus, he has been working on expanding his comedy career by playing new comedy clubs and networking with both established and rising comedians in Los Angeles.  He just added The Ice House in Pasadena as one of his regular venues and is already working the main room of the club.

While Zach certainly enjoys being on set and acting in front of the camera, he also understands the need to keep his acting skills sharp between movie and TV roles. I admire him for taking matters into his own hands and creating opportunities that give him the chance to perform in front of audiences that might not have a chance to see him otherwise.

Staying busy, and staying focused, are paying off for him now. I believe that his hard work and dedication will pay off with more big (and small) screen roles in the future.
















Sunday, August 13, 2017

The Play's The Thing...So Is The Stand-Up Stage

I was able to watch Zach Louis do something this past Friday night that I haven't experienced since 2011. I watched him onstage in a play before a live audience for the first time since he was in middle school in St. Louis. I've seen him onstage doing stand-up comedy in Los Angeles as well as improv at Second City in Hollywood. It's just been a long time since he has performed in a play.

In fact, he is currently in two plays in North Hollywood. Friday night saw him take the stage in a production of "The Marriage Zone" at the Secret Rose Theatre. Zach plays the child of the couple in the play as well as the narrator who sets up the play at the start of the show. The plot revolves around a married couple who are both unhappy in the marriage for different reasons. They are visited in "The Marriage Zone" by younger and older versions of their characters so they can see where they started and where they might end up as a couple. There are certainly some heavy moments in the play but Zach helps to keep things light with a number of funny lines.


The cast features a combination of younger performers and veterans who have appeared in such TV shows and films as "CSI: Cyber", "Grimm", "Agents of S.H.I.E.L.D." and "Indiana Jones and the Last Crusade". If you are near North Hollywood, and looking for a night of entertainment in an intimate theatre, you can find your tickets here. Zach's next performance is Labor Day Weekend and a code for discount tickets will be provided if you sign-up for emails from Plays 411.

Why is Zach not in the play this coming week? Because he is performing three shows this week during the Burbank Comedy Festival. The list of comedians is a mixture of established names and emerging comedians. Zach's three shows this week include:

  1. Laugh Revolt Repeat
  2. Emerging Comedians
  3. Opening for Hal Sparks

All of the comedians hope to make a good impression on the crowd as well as the organizers of the festival so they will be invited to take part in the "Best of the Fest" shows on the last night of the festival. The festival also features panels, parties, podcasts and networking opportunities for all of the comedians taking part in the event.


I'm looking forward to a week of comedy with many people I've never seen before as well as watching Zach do his "thang" in front of industry veterans.  As always, I haven't heard his set in advance so I hope I haven't done anything stupid enough (lately) to be made fun of in his set. If I am made fun of by Zach, he is too old for me to ground so I guess it's all just part of the #funnybusiness of the festival.

This TV and movie actor is living onstage this week.










Thursday, July 6, 2017

The Most "LA Thing" That Has Happened To Me (So Far)

I have been in Los Angeles for over 5 years and have certainly had some odd moments since moving here. However, a business meeting earlier this week might be the most "LA thing" I've ever experienced.

I had a meeting the other day with a new business connection. He contacted me out of the blue about working on 2 upcoming projects in the entertainment industry. We are both located in the Los Angeles area so it made sense to meet in person. I have ongoing freelance copywriting, marketing and publicity projects with clients located in New York, Florida, the Philippines and West Virginia so it was nice to make a business connection where I live.

We set a meeting time to get some coffee and discuss the projects. He has a European accent so each mention of coffee sounded like "We will get-uh da coffee and discuss-uh the project over da coffee."
I drove to his office and discovered that his office was his home. No big deal because I work at home as well. The surprise was that we were just doing coffee at his place and not at a coffee shop.

I rang the doorbell and was greeted by his assistant as well a dog that excelled in the art of crotch sniffing. Super sweet dog but extremely fascinated by the crotch region. After making some small talk with the assistant and bonding with the dog, I went into the backyard to meet with my contact and his partner. Before getting into the business at hand, we discussed our personal lives, They were tired from different social events and had meant to relax in the pool earlier in the day. However, they had run out of time before our meeting.

That's when they had a "great-uh idea"...What if we all got in the pool and did our business meeting relaxing in the water????

Without any hesitation, I politely declined by using the (very valid) excuse that I was not wearing appropriate pool gear and did not bring any with me. No problem (according to them) because the giant pink flamingo in the pool was big enough that I could just sit in it rather than having to get my body in the water.

I realize this is easy for me to say since I was experiencing the offer in person. The offer to get in the pool didn't strike me as straight up odd as it sounds. It was more European eccentric and probably something they do on a regular basis.

After thinking about it for about 20-seconds, I agreed to get in the pool. I removed my shoes, rolled up my jeans and climbed aboard the giant pink flamingo. I have never seen the show "Entourage" but this experience was exactly how I imagine the Hollywood in the show was portrayed all the time.

We floated in the pool for a good 30-minutes drinking "da coffee" and discussing the different ways to promote their projects. We even worked on a PowerPoint while my flamingo drifted next to their panda and martini glass floats in the pool. The dog even joined us in the pool at one point.

There was only one or two times that I was floating in the pool and thinking, "How the hell did my life get to the point that I'm drinking coffee in swimming pools and taking meetings on flamingo floats???"

I'm not complaining at all. It is just not a thing I ever imagined happening in my professional life.

It was a very productive meeting and I think great things (creatively and financially) will come from our partnership. I even made it out of the meeting without falling in the pool! If nothing else comes from this meeting, it will make a great story if (and when) I do an Open Mic comedy night around town.

This actor has a stand up comedy date in Burbank this month.



















Friday, February 3, 2017

How To Survive Pilot Season

Pilot season is underway and you can feel the tension across the city. Everyone is comparing the amount of auditions they've had so far, what parts they went out for and wondering why they didn't get the call for certain parts. While pilot season is an important part of the year for actors, they also need to learn how to stay sane and survive the next few months. Here are some tips to help actors remain calm during pilot season:

  • Keep Your Focus - Pilot season is busy and you could be driving to multiple areas of town in one day or multiple times during the week. Stay focused on your work and don't stress about Los Angeles traffic. Stay in the moment with your acting and don't worry about your agents or managers of any other "business" aspects of the television industry. Your agent and manager help you get in the room but it is your talent that will get you a callback for a project.
  • Find An Outlet - Pilot season is more than going to auditions. It is also keeping track of new projects, submitting yourself for parts besides the ones your agent and manager handle, making connections and getting your name out there even more than you normally do during the year. It's a nonstop process but you need to make time to relax and let your mind rest. Go to the gym. Meet friends for dinner. Go hiking once or twice per week. Give yourself time to take a deep breath and think about something other than acting.
  • It's Not Always You - There are a dozen or more reasons why you might not book a part. Your acting ability might be the last reason you don't book a pilot. They might have been searching for a "certain look" and you didn't match what they had in mind. The part might have been rewritten to be an older person or the opposite gender or even written out of the show completely. It might have been budget reasons. It's certainly disappointing if you don't land the role you were after but keeping it all in perspective is vital to staying sane during the pilot season casting process.
  • Be Prepared - The art of being prepared is more than just knowing your lines and being off book. You will often be given a copy of the entire pilot script. Read through it so you know what the show is about beyond the part you hope to land, Showing an interest in the entire script and knowing how the characters interact with each other will go a long way in making you stand out in the eyes of the casting director. Being in the room is your time to shine and show you have what it takes to play the part as well as be an important part of the acting ensemble. 
  • Don't Let It Define The Rest Of Your Year - Don't let the success or failure you have in booking a pilot define the rest of your year. Pilot season is only a few months out of the year. If you don't book a pilot, it doesn't mean you will be unemployed for the rest of the year. Keep your eyes and ears open for new opportunities down the road. It might seem like the end of the world if you don't book a pilot but it can also mean there is something better waiting for you later in the year. Stay positive and keep your eyes on the goal of being a working actor.

Friday, November 25, 2016

What Are Actors Thankful For All Through The Year?

It's the time of year when everyone has a chance to relax and reflect on the good things in life. Actors are no different and they certainly have a long list of items to be thankful for on a daily basis. Here are seven things actors are thankful for as they chase their Hollywood dreams.

  1. Other Actors - A fellow actor can be a writing partner, someone to share a scene with, a sounding board or a collaborator on a future project. It's nice to have someone who understands the challenges fellow actors go through at auditions as well as on set and in acting classes.
  2. Social Media - In the past, time spent interacting with other actors was mostly limited to time spent on set or in acting classes. Social media allows actors to stay connected with each other frequently and in real time. Social media helps actors maintain connections and exchange tips and casting notices that can lead to paid roles in the future. Actors can also connect and interact with their fans on a much more intimate level leading to a more passionate fanbase. 
  3. Community - This is certainly connected to the two points listed above. I see many of the same kids, and their parents, at auditions. While everybody certainly wants to book the role, it is sometimes nice to see the same faces and touch base with them for a few minutes even in a competitive setting. 
  4. Good Headshots - What do I mean by good headshots? I mean the kind of headshot that makes actors feel confident they are presenting a photo that accurately represents them. I've seen many headshots that people feel the need to apologize for as well as headshots that have to be at least 10 years old. There are many great headshot photographers in Los Angeles but, if the photo subject is not comfortable or confident in front of the camera, there is not a lot the photographer can do to make an actor come alive at the photo shoot. 
  5. Callbacks - While a callback doesn't guarantee booking a part, it is a great feeling to be asked to read for the casting director again. A callback occurs after the first round of auditions and it means the actor has been selected for another shot at the part over hundreds of people who initially read for the casting director. It is certainly an ego boost and helps an actor enter the room with renewed confidence. 
  6. Agents and Managers - It is hard to get noticed in Hollywood. There are thousands of actors trying to book parts and get the attention of casting directors, producers and other creative types in the industry. Having an agent and a manger helps an actor focus on the art of acting while they focus on pitching their clients for parts in upcoming movies and television shows. It is true they take a cut of the paycheck when a part is booked but the actor probably wouldn't have been seen for the part without a great team pitching him or her on a daily basis.
  7. The Amazing Life Experience - Actors do not have it easy because they are often examined, criticized and turned down for parts. This happens on a daily basis and the final results are often out of their control. However, each moment is a learning experience. I know many actors who are very confident because of the experiences of dealing with the expectations of those in the entertainment industry. Actors who have the drive to keep going no matter the odds against them learn many lessons that will serve them well later in life.






Friday, November 18, 2016

Three Tips For Actors Starting Their Hollywood Journey

The act of moving to Los Angeles to chase your dreams is just the first step in the process of being a professional actor in Hollywood. There are dozens of tips and tricks to make your life easier but here are three important lessons every actor should know as they begin their career:
  1. You will feel alone - Child actors and teen actors always have a support system in place because they have some form of their family with them in Los Angeles since they are underage. However, it seems that the majority of actors who move here in their 20's or older are almost always alone when they arrive in town. It takes a lot of inner strength to pack up and leave your family and friends behind and move to a place where there are thousands of other people also trying to make it in the same field. This business is not for those who can't take rejection easily. It takes hard work as well as an almost ridiculous amount of belief in your acting ability to survive. Be patient and give yourself time to get settled and, before you know it, you will discover where you belong in the acting community.
  2. The people you think are "your enemies" are not against you - It might appear that some casting directors and producers never seem to like your work during an audition. You need to remember that they choose the actors they call in for auditions. Your agent or manager might submit you but the casting directors and producers pick the people they want to see during the audition process. They must like something about your acting style if you keep getting asked to audition for parts in front of them. Don't enter the room with a "me against them" attitude. Enter the room knowing that you are there for a reason. They keep calling you back so they must see something in you. Know that you've already won part of the battle because you were selected to audition over hundreds of other actors submitted for the part. They are not your enemy. They want to give you a job but they just haven't found the right part for you (yet).
  3. You need to be more than a good actor - One of the unspoken factors that goes into landing a part is who you are as a person. There are hundreds of actors who would love to book the part. However, they might be missing the one quality that sometimes makes a difference in who books the job. Being a good person is just as important as being a good actor. The amount of time actors spend each day on the set can be anywhere from 8 to 12 to 16 hours. That is a lot of time spent with the same people 5 or 6 days a week for months at a time. The odds are that you are not a big enough name in the acting world to get away with being a jerk to everyone on the set. Being a pain. as well as having the reputation of being a pain, is one of the easiest ways to not get a part. I am convinced that Zach's acting skills got him the recurring role on "Bella and the Bulldogs". I'm also convinced that being professional as an extra in many episodes also got him the part. He was never late, worked hard, took direction and was kind and respectful to the entire cast and crew, Zach had earned the trust of the cast and crew. His reputation of being a professional who was also easy to work with served him well during his audition for the part of "Quiet Chris".
Don't be discouraged and don't give up easily. Whenever you are feeling down, just remember you are not the only person in this town feeling the same way. If you approach your acting career with the knowledge that your big break will not happen overnight, you will be prepared to face the challenges coming your way in Hollywood.




Sunday, August 28, 2016

How To Deal With Different Comedy Crowds And Still Get Laughs

The Burbank Comedy Festival was earlier this month and Zach spent the week absorbing as much info as he could from the other comedians and festival organizers. Overall, I'd give him an "A" or "B+" for his week as each show presented some challenges.

The festival kicked off two Sundays ago and Zach's first show was that night. It was also one of those nights where the audience was not on his side at the start of the show. It's not that the crowd was hostile or not there to be entertained. The reason he had to win them over became apparent a few comics into the show. The host for the evening came out and did 5 minutes that were okay but was well received by the audience. The host brought out the next comic which turned out to be his wife. She did a stronger set and the crowd was with her. As the crowd was laughing, Dana and I looked at each other as we realized a good portion of the audience was made up of their family members. The next few comics were greeted with polite laughter but nothing major. The host then brought out his son to do a set. The crowd was alive and into the show again! Once the son finished his set, Zach came out to do his material. The response was lukewarm at first but he won them over by making fun of tourists on Hollywood Blvd. By the end of the set, I wouldn't  say he killed but he did get more genuine laughter than the other comics who simply scored polite laughter. (BTW...the only comic after Zach that was loved by the crowd was yet another host family member.)

Zach's second show of the festival was the next night and there were no family members involved in the show. The Monday night show was probably his best show of the week. The comic who received the least applause from the audience was the host of the show. His "killer bit" was introducing each comic as an old friend and randomly announcing their city of origin. It got to the point that the other comics would come on stage and let the audience know they had never met the host in their life and they were not from whatever city he announced to the crowd. Zach seemed to connect with the audience as he was the youngest performer on the bill. I think the audience was genuinely curious to see what the kid was going to talk about on stage.

He was supposed to do a show on Thursday night. However, the organizers moved him to a Saturday afternoon show along with the other teen performers of the festival. The Saturday afternoon show at the comedy club is specifically designed for a younger crowd so it only made sense to have the teen comics do the show. Plus, the show was in the main room which is always more fun for the audience and the comics. Dana and I arrived a little bit early so we were able to watch the crowd enter the room. We quickly realized that "a younger crowd" meant a really young crowd. The room filled with parents and their children who were anywhere from 7 to 12-years-old. Little kids are great because they will laugh when they find something funny and don't politely laugh like adults do on a regular basis. However, a good portion of Zach's set for the day involved college and girls. How would that play to the crowd? The show host got the kids in a great mood by doing silly tricks and jokes designed for their age group. The first two comics before Zach did okay but were not loved by the kids. It was finally Zach's turn and he came on stage and started talking directly to the kids. I could tell he was adjusting his set as he was going along to discuss school and superheroes (two big topics for young kids). He definitely held his own and was one of the best received younger comics during the show. The MC killed but Zach was able to read his audience quickly and adjust to fit the crowd. It's a skill that should serve him well in the future on stage and in the business side of acting and comedy.

Zach also took advantage of the fact that being part of the festival allowed him to attend panel discussions and other shows. He watched Andy Dick's set which he said was "strange and entertaining but not laugh out loud funny." Zach was also able to attend industry panels and seminars about getting booked on the college circuit and how to use social media to help get noticed by others in the comedy field.

I'm definitely proud of him for getting into the festival. There were over 800 comics that sent in a submission and Zach was one of the comics that made the cut. He was able to meet comedians from all over the country and get advice from industry professionals. The chance to witness so many different styles of comedy in one week made a big impact on him. He's working on new material right now and it will be interesting to see what he writes after this experience. Hopefully it will be funny and not "strange and entertaining" like his review of Andy Dick.

This comedian starts the new college school year tomorrow.









Sunday, July 24, 2016

Not All Auditions Are Performed Equally

When the average person thinks of an acting audition, they picture someone walking out on stage or going into a room to read lines for a group of casting executives. These examples are still sometimes true but they are not always the case these days. There are many times actors audition for parts and are not in the same room with the casting director. Here are some examples of how auditions are currently conducted in Hollywood:

In-Person - The traditional way to audition and one of the methods most preferred by actors. Being in the room with the casting director not only gives actors an audience during the audition, it also allows for instant feedback. The casting director can ask for a different read of the script. He or she might even give the actor a different scene or part to read for on the spot. While it can be a nerve-wracking experience for the person auditioning, the fact that the casting person is there in person allows for an immediate connection to be made in the room.

Eco-Cast - This form of auditioning is provided by a company called Breakdown Services and they provide casting services to the entertainment industry. The service allows casting directors to send audition invites to actors, or their representatives, to record an audition. Once the auditions are recorded, they are sent to the casting office through the designated Eco-Cast account. This method allows a larger number of actors to audition since they don't have to be in the same city as the casting director. It does take away the intimate aspect of the casting process since the audition is simply recorded to be viewed at a later date.

iPhone - While this method is like an Eco-Cast since the actor is recording the audition for the casting director, there are a few ways that it differs as well. When an audition is recorded for submission, an actor normally tries to go into a studio with professional cameras and a generic background so there won't be anything distracting from the performance, Filming on an iPhone gives a greater sense of urgency as well as more of an intimate and "in the moment" feel. Plus, it allows actors to show off their creativity by choosing the manner in which it is filmed as well as any effects or tricks they want to add to make the audition stand out beyond their performance.

No matter which audition method is used by an actor, the end goal is to land the role and be part of the production. Zach has an audition to record on an iPhone this week and he is already thinking of ways to use the phone to his advantage during the recording process. With all of the audition methods available these days, can virtual reality auditions be far behind?

Besides his audition this week, this actor is preparing material for the Burbank Comedy Festival.




Saturday, July 9, 2016

Comedy Is Funny But It's Also A Competition

I recently discussed having to make a run to Santa Monica late on a Friday because Zach had to get ready for a stand-up gig at Flappers that night. The one thing I left out of the post was the fact that his entry for the Burbank Comedy Festival had to be uploaded that day or he would be out of luck.

Thankfully, the video was submitted in time because we found out earlier this week that Zach was picked to be one of the Showcasing Comedians in the 2016 Festival. The event received hundreds of entries and the comedians chosen to take part include some familiar names from TV, movies and the comedy circuit of the United States. Comedians enter from all over the country for the chance to compete in the event. Zach's entry gives him three 5-minute spots during the week (Times and Dates TBD) with the hope of being picked to perform during the "Best of the Fest" event the last night of the festival.

Plus, he has the opportunity to attend panels and seminars that focus on club owners, talent bookers, working the college market and other industry related topics. It gives him the chance to trade notes with comedians who have experience working clubs in other cities. He's very excited to perform in front of his comedy peers but it also means he needs to write some new material before the event. Three 5-minute spots might not sound like much but that's three different sets to fill during the week.

Once I get more info about the dates and times he is performing, I will share it with you. If you're interested in seeing his entry video, it can be found in the video section of the link below:

Scroll down the page to see Zach's entry video.




Friday, June 3, 2016

Should You Make Acting Your Career?

I know a lot of actors and they are never on the same page in their careers. While one or two of them might be doing well and booking jobs consistently, there are other actors who haven't landed an audition, much less booked a job, in quite some time.

There is plenty of self-doubt and hard times in the acting world. With all of the competition for parts in Hollywood, sometimes you have to ask yourself one question:

Should I choose acting as my career path?

The simple answer to this question is "No".

In general, only a small portion of actors earn enough money as actors to make a living. This does not mean they are household names or big stars loved by the public. It just means they are earning enough money to make acting their main job.

The not so simple answer to the question is..."Yes. You should make acting your career choice if you can't imagine doing anything else with your life." 

A career as an actor is never going to be an easy journey. The amount of competition is extremely high and you will need to perform at your highest level at all times to have a chance to succeed. Can you handle that kind of pressure or are you better off choosing a more traditional career path?

Acting is a career that needs to be worked on each day. You don't necessarily need to act on a daily basis. You do need to check casting sites, submit yourself for parts, attend workshops and acting classes, network with other actors and try and create your own projects. Acting is a skill that needs to be practiced and performed on a regular basis. I try and update my blog on a weekly basis. I don't always succeed but the desire is always there. Even when I post an update, my brain is already thinking about the topic of my next post. I write on a daily basis and my work ranges from medical articles to job search tips to cooking with seasonings to creating compelling social media updates for businesses. If I go a day or two without writing, it takes me a little while to get back in the groove. Acting is the same way so you have to decide if your career path involves exercising your acting muscles on a daily basis.

Finally, you have to decide how far you want to take acting as a career. Some people are happy being known as one of the best actors in their hometown. Their place of residence might consist of 1000 people or 100,000 people. If that is the place where you want to try and build an acting career, it will be harder because there are not as many opportunities on a daily basis to book work. If you really want to maximize your potential as a working actor, you need to move to Los Angeles or New York. Even cities like Chicago and New Orleans that host movie and television productions on a regular basis only have so much available work to offer an actor. You have to decide if making the move, and leaving behind your family and friends, is a good career choice for you in the long run.

The decision about making acting your career choice is completely up to you. There are many people that give advice and offer encouraging words. When it comes to answering the question about choosing acting as your career path, you are the only person that can provide the final answer.

Tuesday, May 17, 2016

Using Social Media To Promote Your Career

There are a variety of social media outlets available to actors today to help them promote their careers. From Facebook to Instagram to YouTube, social media is a vital part of the daily lives of people around the world. Are you choosing the right social media platforms to promote your career?

I do social media for a variety of clients ranging from cosmetic surgery to spices to crowdfunding to insurance quotes. All of these industries need specialized content for each social media outlet. Actors are some of the most creative people on the planet yet they feel using the same content across the board is perfectly acceptable.

It's not.

The social media sites listed below are ones I use on a daily basis. How can you use them to help your career?
  • Facebook - The obvious choice for any actor when it comes to promoting their work and career. Used by billions of people, Facebook is an excellent way to build a community of fans you can interact with on a daily basis on a fan page.  It's also an excellent way to control your image without anyone seeing your personal posts that would be bested saved for a private FB account.
  • YouTube - Are you a singer, stand-up comedian, actor or acting coach? If so, do you have a YouTube channel? If the answer is "no" then my question to you is "why not???" You can talk about your skills and talents all you want on your other social media pages but a YouTube channel is one of the best ways to share your skills with the public and reach a mass audience. It's also a great showcase of your talents that you can direct agents and managers and casting people to check out online.
  • Twitter - I love Twitter because it teaches you how to get your message across in 140 characters or less. Creating compelling copy while still making a complete statement in a limited amount of space is not an easy skill to master. Learning to get your message across on Twitter can also help you be more focused and in the moment during auditions and meetings.
  • Quora - Even though Quora is basically a giant online Q&A session, it can still help you further your career. Search for the people you admire and/or want to work with in the future and follow them on Quora. Engaging with them on a regular basis can put you on their radar but you do need to exercise caution and not be a part of every discussion they are involved with on Quora. There's a difference between being helpful and friendly and coming across as a stalker. I use Quora a lot for a hair restoration specialist I work with in Beverly Hills. Anyone that looks at my interactions on Quora will get the impression that I am completely obsessed with my hairline as well as hair restoration techniques and news.
  • Google Plus - It seems like even Google doesn't care about Google Plus anymore but it is still there for you to share some links to your work or IMDb page. It will take some effort on your part to find the best G+ communities to place your links and videos in so don't expect to just make a post and see instant interaction I mainly use G+ as exposure for this blog. 
  • Instagram - Even with their new (and awful) logo, Instagram is a great tool when it comes to marketing your carer. Since IG is a visual platform, it's vital to post a photo or video that is visually appealing to others. Post a photo from the set of your latest project or the costume from a play you're working on or even the script you're currently writing. Reaching eyeballs beyond your followers is pretty easy on Instagram by following a few simple tips:
  1. You get one link on IG (in your profile) so make sure it points to the site you want others to view
  2. Use hashtags to help others find you. Just remember that too many hashtags makes you look desperate to connect. Simply using your name as a hashtag might not gain you much attention. Using general hashtags such as #acting or #actorslife will connect you to others since they are phrases that are searched for on a regular basis.
  3. When you gain new followers, share their photos when appropriate. Casting directors and other industry people appreciate having their content shared. However, don't share everything they post or you'll come off as desperate to be noticed.
  4. Respond to all comments on your photos. The 30-seconds you take to respond helps build relationships.
  5. Be creative with your photos and videos while sharing some of them exclusively on IG There's no reason for people to follow you on multiple sites if they can simply find the same content on FB and Twitter as they do on IG.
  • Reddit - Exercise caution if you want to promote yourself on Reddit. Many people that post pitches about their work or links to their own videos get ripped apart in the comments section or simply have their link booted from a subreddit as being inappropriate or not fitting the rules of the subreddit. Make sure that your post is unique and out of the ordinary in order to make it through the crowd on Reddit.
  • Vine - This social media platform used to be one of the main outlets to find new talent on the Internet. The looping video platform showcases creativity and the ability to show your talent to the world in easy to digest six-second bites. However, a good number of ad buyers have turned away from the app which has caused many "Viners" to follow the ad money and marketing sponsorship dollars to Snapchat, FB and IG. This has also led to a decreased amount of content that is "Vine exclusive" as more Vine users are now sharing their content on other platforms. Many platforms realized the viability of updating their video content and were able to catch up to Vine when it failed to make any changes and stayed with its 6-second format. I rarely use Vine for business just because of the decreased amount of eyeballs that see the content.  New talent can certainly be found on Vine but there is less marketing money and individual deals being pumped into the app so there are less breakout Vine stars than in the recent past.
  • Snapchat - The platform that I am finding great success with when it comes to posting videos. Even though the maximum length of a Snapchat video is only 10-seconds, a series of 10-second videos can run one after the other to create a story. You can have people follow your story on Snapchat to create a narrative that connects the 10-second videos. Share your music, make a short film or do stand-up comedy as your story. I normally keep my client video stories to 3-minutes or less in order to keep fatigue from setting in from too many 10-second videos in a row.
  • Periscope - The good news is that the live streaming video aspect of Periscope allows you to show your talents in a live broadcast setting. However, Periscope  requires people to add you on the app so it takes a performer with good worth of mouth or an amazingly dedicated fanbase to make a dent in terms of getting attention from others in the industry.
Now that you know the tools you have at your disposal, make use of them and promote yourself and your career in creative ways. Nobody is more invested in your career than you so be your own biggest fan and make social media work for you.



Monday, March 14, 2016

Why Do You Need An Acting Coach?

One of the first steps to success as an actor is finding the right acting coach for you. Finding an acting coach that you trust and feel comfortable with can lead to a lifelong relationship. I've met many acting coaches who still do sessions with well-known actors because those actors who have achieved success still count on the direction and feedback of their coaches to help them with auditions and scenes in jobs they've already booked.

An acting coach does much more than simply recite lines and say "good" or "bad" to their acting clients. Here are some of the reasons every actor can benefit from having an acting coach:
  • An acting coach who spends any amount of time with their clients will begin to learn their strengths and weaknesses. Once the coach is tuned into the skills of the actor, he or she can help the actor fine-tune their skills by working on areas that are lacking while making sure their strengths are kept in fine shape.
  • Acting coaches help actors absorb the material to the point that it becomes second nature and natural. Strong character choices come from the actor feeling confident about the material they are performing.
  • One of the best skills an acting coach can possess is making the actor feel at ease. Actors that trust their coach are more comfortable being open and vulnerable in front of an audience as small as one person and as large as the crowd for a Broadway play. Inspiring confidence and getting rid of any nerves before an audition or show are some of the best skills possessed by an acting coach.
  • Acting coaches will go over every aspect of a scene. There is more to a scene that the lines spoken by the actors. What's the motivation of the character? What kind of clothing does the character wear? Is there specific body language that the character would project? What is the relationship of the character to others in the scene? What is the location of the scene and does that have an impact on the way the scene should be played?
  • A good acting coach focuses on the individual actor and does not simply lump them in with a larger group. Even if there are actors working together in a scene, the coach is paying attention to each person and assessing their performance. There is rarely a "you guys did this or that" summary after a scene is over. The coach addresses each actor personally and gives detailed notes about the individual performances. 
  • Are you feeling like you need some new audition material? Have you outgrown your "go to scene" or feel like it needs some freshening? Your acting coach can help determine if your standard audition scene can be revived with a few tweaks or if you need some new material that plays to your acting strengths. Once you have the correct material, the coach will help find "spaces in the scene" that showcase your skills.
The best acting coaches are the folks that used to be actors or are still working actors. They know the daily challenges and anxieties faced by those trying to make a living as a working actor. Isn't it better to have someone on your side who understands what you are trying to accomplish with your life? They also understand that acting is about individual choices and don't try and impose their idea of line readings on you. They might suggest a certain character outlook but they leave the final decision up to the actor. The coach is there to encourage and aid the journey of finding the essence of the character. Sometimes the best choices are the natural choices made by the actor. A good acting coach helps the scene play as "real" and not come across as forced and unnatural.

Unfortunately, you often get what you pay for when it comes to acting coaches. Be sure and do proper research before spending the money on acting classes and a specific coach. Choosing the wrong coach not only hurts your growth as an actor but it can also damage your bank account since you won't be getting a good return on your investment.









Monday, March 7, 2016

How I Spend My Time When I'm Not Writing About Acting And Hollywood

Besides spending my time writing about Hollywood, I do copywriting and PR for a living. My worlds intersect sometimes but there are many subjects I promote that have nothing to do with acting. I'd like to give you a glimpse into my world with some of my favorite business related conversations from the past 2 or 3 weeks. All of the quotes below are from people who sought me out for my PR or writing services:
  • "I'd like you to represent me and help me get some speaking engagements. I've written a 5-volume book series about being abandoned as a teenager as well as my life in foster homes and drug dens. I'm thinking my presentation can conclude with a medley of my favorite Broadway songs performed by my line of copyrighted sock puppets."
  • "The copy needs to speak to a 50+ female who might be a mother but could also be a cougar while still retaining her dignity after a night in the arms of her mid-20s co-worker. Do you think you can find the written voice for our line of weight loss snacks?" 
  • "The event will be in June. If you don't raise enough money to reach your projected sponsorship goal, would you be okay with covering the rest on your credit card?"
  • "I'd love to hire you but I'll need to take credit for everything you write so my wife won't know I didn't do any work on the project."
  • "I was looking at your sample copy. It was really good but you wrote "practice" when it should be "praktice". (I'm not making that up!)
  • "I'm thinking of holding the world's largest hamster race in DTLA on a Sunday morning. How much press can you get and can you ask the reporters if they would stand inside giant hamster balls?"
  • "My book should be done soon and I need a press agent to help me promote it. I think there's an audience for a book on how standing on one leg can activate your psychic abilities."
  • "I don't understand what public relations does for a client. Can you run a 3-month campaign for me for free so I can observe what you do to see if I like it?"
As odd as Hollywood can be at times, it's nothing compared to some of the weird questions and requests I see on a daily basis while working.  

Don't get me wrong...I welcome your business ideas and the chance to work together. There are just a few business proposals that amaze me every week!





Sunday, January 24, 2016

Where Are You Going To Live During Pilot Season?

The craziness of pilot season is just starting in Hollywood. When actors make their way to California, they are always concerned about having their resume and headshot and management in order. Many of them don't give enough thought to where they are going to live once they get to Los Angeles. Rentals are at a premium during pilot season because landlords and homeowners know they can make a killing renting out apartments and spare rooms.

Pilot season also creates a big demand for hotel and motel rooms. Besides the actors coming to Los Angeles for pilot season, there's also a big demand for rooms thanks to the number of awards ceremonies at this time of year. You can certainly find an apartment for rent but be prepared to pay a higher price since most apartments that offer short-term leases have already been booked. The remaining few can make big money since there is such a demand for places to live.

How do you go about finding a place? Two of the most popular online sites are Craigslist and Airbnb. Although you can narrow your search some by location on Craigslist, Airbnb is more focused as it gives you a checklist of items to search for in an apartment or rental property. There is also a very helpful online site from Westside Rentals that allows landlords to list properties that have opened in Los Angeles and the surrounding area. There is also the option of taking over an existing rental by subleasing it from a person who is moving before their lease is over.

If the actor coming to Hollywood is a child actor with a parent who is employed in the corporate world, there is always corporate housing rentals. This would require some coordination with the company that employs the parent but it is certainly worth checking into as a housing option.

The other thing to worry about when finding a place to live is LOCATION LOCATION LOCATION. There are dozens of casting locations that host auditions on a regular basis. A good number of them are in the Hollywood, DTLA and San Fernando Valley area. While you might find a rental place that has a cheaper price in Orange County or Simi Valley, the amount of time spent in traffic getting to an audition might make the idea of living further out not worth it in the long run. Many auditions are last minute so being in Long Beach doesn't make it easy to get to Burbank in 30-minutes to an hour for a time sensitive audition window.

Here's a few numbers to give you an idea of how crowded the acting field is in Los Angeles. Just taking the amount of adults out of the equation (since Zach is still in the teen category), the California Department of Labor issues around 50,000 entertainment work permits every six months. (The work permits for minors must be renewed every six months.)  The vast majority of these work permits are for minors working in the Los Angeles area. Add in the large number of adult actors also in Los Angeles for pilot season (much less year round residents) and you'll have a good idea of how many people are searching for housing in Los Angeles.

I'm not trying to scare you off from being a part of pilot season. I just want you to be prepared for the competition for housing that goes along with the competition for booking roles and the increase in traffic from the new (temporary) residents.

If you do decide to join us in California for the next few months, enjoy your stay in Los Angeles!

This actor makes the San Fernando Valley his home.



Monday, January 4, 2016

Pilot Season Is Almost Here

It's officially 2016 and the Hollywood machine is gearing up for the coming year. It's also one of the busiest times of the year in town because pilot season is close to kicking off.

All of the casting directors and production people return to work this week. In fact, Zach had his first audition of the year today. Not only is this the time of year everyone is returning to work, it's also the time that a large number of actors are relocating to Los Angeles for pilot season.  

The time that pilot season happens used to be defined as January through April. With more cable networks and streaming services producing shows all through the year, there is some pilot casting that happens throughout the year. However, the majority of pilots are cast during the traditional time period.  

In order to get the most attention for their potential series, producers will try and cast a big name in one of the lead roles. The big name could be a former TV star returning to the medium or a movie star who is not considered a marquee name anymore. Once the main choices/big names are locked into the project, the casting folks will start to work on filling the secondary and smaller roles.

If the pilot does not have any big names attached to it, agents will submit their roster of actors for any and all available roles in a pilot. The casting directors then call in the actors they are interested in seeing for an audition. They continue to call actors in for callbacks until the available roles are filled. Once the cast is in place, the pilot episode is filmed and shown to the network for approval and audience testing. Even if the series is picked up by the network, not all of the actors will make it to the screen in the fall. Some of the roles will be recast due to network notes and audience testing.

Are you an actor that already has an agent and lives in Hollywood? Great! Make an appointment with your agent and get a game plan ready for pilot season. Make sure the agent has your current headshot, resume, demo reel and social media links ready to use when they submit you for a role. It never hurts to attend some workshops to get your name and face in front of casting directors you already know or have not had a chance to meet in person.

Are you an actor moving to Los Angeles for pilot season and looking for representation? Good luck. It will be more of an uphill battle for you since most agents and managers are focused on their current pool of talent and are (normally) not looking to take on anyone new at this time of year. Also, the short term rent prices are crazy since rental property landlords and apartment building management companies know they can get premium rates due to the competition for available rentals. I'm not telling you not to chase your dreams but you might want to wait until the amount of actors competing for available parts is smaller. Many actors only move here for pilot season and then they return to their homes.

It's too early to tell what types of shows will be big this pilot season. It's always interesting to see what parts The Artist is submitted for by his agent.  The next few months should make for some entertaining stories from Hollywood before pilot season 2016 is over.

This Actor Felt Confident About His Audition Today.









Sunday, December 6, 2015

How To Get An Agent In Hollywood

While being an actor is a fun way to make a living, it is also a business. As such, an actor needs help getting his or her name out to casting directors in order to book jobs. Having an agent is not the only way to get auditions but it is one of the easier methods. An agent is someone who represents you to casting directors involved in making movies and television shows. An agent also makes getting your foot in the door to audition for a part much easier.

I'm often asked how Zach landed his commercial and theatrical agents. There is not a single definitive answer of how to land an agent but there are some common steps you can do to try and get an agent in Hollywood.

The first step in the hunt for an agent happens before you start the hunt for an agent. Agents are not looking for new and inexperienced talent. They want performers who have already established a name or a brand.  Having a track record of some success shows the agent that you are somebody they can submit to casting directors and market around town.

What does this mean for you? It means you need to attend open auditions, casting calls and open mic nights. Practice and perform and get your name out in public. The more you audition and perform, the more people begin to know your name. Build a buzz about yourself to help catch the attention of an agent. It also helps to network with others in the same situation because you never know when a good word from another actor will help you in the future.

Another useful step in landing an agent is being active on social media. Social media allows you to build a rapport with others and form relationships that might turn into a face to face meeting at some point in the future. It is important to use caution and common sense when interacting with agents on social media. There is a fine line between being friendly online and coming across as pushy and desperate in your interactions. Take part in existing conversations and add something of substance to the topic being discussed. Don't push yourself or your agenda because you might look like a stalker.

Another way to get the attention of agents is to meet them in person. There are a variety of agent workshops available for you to attend. Do your research and make sure the agent is right for what you are trying to accomplish in your career. In other words, don't blindly pick a workshop to attend because you might discover the agent only handles a youth division or is a commercial agent when you're trying to get a theatrical agent.

Once you've established a relationship with an agent (and waited an appropriate amount of time so you don't come off as a stalker), it's time for you to send them a packet of your materials. Make sure the packet includes your most recent headshot, your acting resume, links to all of your social media accounts and a cover letter telling the agent what you bring to the table. Most agents already have clients that pay the bills. Why do they need to take a chance on you? What makes you the best choice over all of the others in Hollywood trying to join their talent roster? Don't write the cover letter in 5 minutes or less. Take a day or two to gather your thoughts and express what you can do for the agent and not what you expect the agent to do for you.

If you get the chance to interview with the agent in person, don't be late to the meeting! I've mentioned many times how being late to an audition or a call time is not acceptable. The same thing applies to meeting an agent. Don't make a bad first impression and come off as unreliable. Dress professionally while still maintaining a personal sense of style. The first impression you make is "the type" that the agent will view you as and will dominate the roles he submits you for in the future. Bring your headshot and resume just in case the agent doesn't have the materials handy at the moment. Finally, have an audition piece ready to go just in case you are requested to perform a scene.

Be prepared to listen while also having a set of questions ready to ask when it's your turn to speak. Some questions that are acceptable to ask include:

  • How many clients does the agency currently have? 
  • What "type" of roles do you see me playing? 
  • Will you represent me directly or will one of your assistants?
  • What do you expect of your clients?
  • How many clients do you currently have that are my "type"?
I hope the steps and suggestions listed above aid you in your quest to land an agent. It's not easy but the payoff is worth it once you have someone actively pitching you to casting directors.


Friday, October 16, 2015

The Path To Acting Success

I've discussed ways to become a better actor many times on this blog. From acting classes to workshops to networking, there are a variety of ways to find success as an actor. Sometimes the path to acting success has less to do with acting and more to do with your attitude and the environment around you.
  • Have a positive attitude - Being in the mindset that you're going to succeed doesn't mean you don't need to be realistic about your chances of success. Casting directors, producers, directors and other actors like to surround themselves with people that have a good attitude towards the project and the other members of the cast and crew. You'll be remembered just as much for your good attitude and positive outlook as your frown and bad attitude.
  • Be an industry expert - This doesn't mean that you need to be a know-it-all who annoys everyone with your quick answers and cocky demeanor. It means you've taken the time to read books, articles and blogs on the entertainment industry. It means you've attended mixers and workshops to meet fellow actors and industry insiders. You've listened to them and thanked them for their valuable time, insights and advice. The more knowledge you gain as you enter the industry, the less surprises you'll run into down the road.
  • Master the three "R's" - Reliable. Responsible. Ready. Three words that seem easy to master but many people have trouble handling one of them much less all three at the same time:
  1. Being reliable means you are on time for auditions and rehearsals and don't hold up the rest of the cast. 
  2. Being responsible means you are prepared when you get to the audition or rehearsal. You know your lines as well as the motivation of your character. 
  3. Being ready means you are prepared to be on set and work hard. There are hundreds (and sometimes thousands) of people who dream of being on set as a working actor. Be worthy of the opportunity you have been given and be ready to perform.
  • Pay attention - It's amazing what you can learn if you pay attention to the world around you. Acting classes, workshops, the people at your gym, coffee shop customers, movies and television shows are all learning opportunities. Don't sit passively and let the world float by you. Pay attention and watch other performers and regular people living their daily lives. The world is full of characters that you can watch and learn from 24/7.
  • Be realistic - The odds of you becoming a star known the world over is not very big. You might make a living as a working actor but you could be an actor who is always asked, "Where have I seen you before?" Just know that being a working actor and entertaining crowds big and small is sometimes enough to count as success in the entertainment industry. While you might not be a big star, you'll be part of a community that supports you and helps you grow as an actor and a person with each project.

Tuesday, September 8, 2015

The Biggest Enemy For An Actor Is ???

After spending a lot of time with actors, I've come to the conclusion that there are two types of actors. There are the actors who work hard, audition for parts, understand they can't get every part and try to learn from each audition. There are also some actors who always seem to be looking for a reason why they didn't land a part.

If you're an actor, here are some reasons why you might turn out to be your own worst enemy:

  • Each actor is unique and brings their own set of skills to the table. Unfortunately, some actors don't remember this fact.  They get hung up on trying to be a certain "type" who is currently hot.  There is always going to be an audition room filled with actors who look like that certain "type". The key is to stand out from the crowd.
  • Stop obsessing on things that are beyond your control. You can't control how young, how old or how ethnic the production office is casting the project. You can't control if you were the first person cast for the part or the "Plan B" choice because the first choice for the project wasn't available.  All you can focus on is doing the job you've booked.  Whether you are the first choice or the 50th choice, count yourself fortunate to be a working actor.
  • It doesn't matter one bit to the casting director if you "just got the sides".  All the casting director wants to know is if you can play the part as envisioned by the director, producers, etc. Showing confidence is more important than giving excuses.
  • Don't complain about how the profession of acting is unfair.  It is not unfair. It has the same amount of uncertainty and lack of stability as almost every other profession currently being practiced. The only thing that makes it "unfair" to you is no one is buying your excuses.
  • What do you mean you don't have a headshot and resume?  Have two or three in your car at all times. If you get an audition for that afternoon in Hollywood but you are currently in Long Beach and live in Woodland Hills, you won't have time to swing by your home to pick up a headshot. ALWAYS have spare extra headshots (and audition clothes) in your car!
  • Don't beat yourself up over lines you messed up in the audition.  Did you inhabit the character? Did you roll with the bungled lines and keep going?  Don't obsess while you're in the moment and don't obsess after the audition.  Congratulate yourself on getting the audition and look towards the future.
  • There will always be other actors more successful than you at any given point in time.  I'm sure even Tom Hanks or The Rock watch other actors and wish they could land some of the parts they see on screen. Obsessing about the good fortune of others leads nowhere.
In the end, your biggest obstacle to success might be your inability to stay out of your own head. Success means different things to different people. Decide what your ultimate acting goal is and focus on achieving that goal. By focusing your energy on the positive parts of the journey, the less likely the chance you'll end up getting in your own way.